Skincare for Men – The rise of the Metrosexual

Skincare for Men – The rise of the Metrosexual

The days of men walking aimlessly around beauty aisles is over. David Attenborough could have made a series from the pictures of men waiting patiently (sometimes impatiently) for their partner to finish reading the back of the many different, but same looking products.

The male skin care market has increased by over £100 million in the last 3 years, in the UK alone. In the U.S the male grooming market is valued at a staggering $550bn! Anti-aging, Acne, Aftershave balm, Toners, Cleansers, and Beard oils now line the shelves for the new beauty conscious male.

Why the increase in the Male Grooming Market?

I think we can look at society for this answer. Never has it been more pertinent to people the way they look.

Social media has made men more conscious about their appearance.

Celebrity endorsements are forced into your psyche whenever you are browsing the television channels. The mental gymnastics aimed at making you think, “I could look like George Clooney just by using a cream” have never been more prominent.

And last, but not least, there was a gap in the market. You see clever marketing has played its part. Men didn’t want to purchase products aimed at females. So, the skincare companies created Indie sounding and looking products that lend to the new ruggedly, smooth skinned male.

What harm could the Male beauty regime have?

Now I know it may sound strange, looking for the negative in a market that includes the word care. But, biologically, the skin is the most exposed organ of the human body to all external elements. It is your first line of defence against all elements, visible or invisible. It has learnt to look after itself. It has needed to.

Now I am not saying don’t use a skin care regime. What I am saying though is that you must be vigilant with what you use. Foreign chemicals introduced on to your skin has seen a high rise in skin issues like eczema and psoriasis.

Be smart, research what is right for you.

Mind Body and Soul………………….In that order ????